Does ethical and sustainable practices matter to luxury consumers?Two years ago, at a lunch with our cohort of executive master candidates, a conversation around ethical resourcing emerged, and I was…Mar 26, 2024Mar 26, 2024
The Economics of Luxury Fashion TrendsTo many consumers, trends are dictated to us from media outlets (social media and traditional media), brands themselves, influencers, and…Feb 9, 2024Feb 9, 2024
Are Chanel Price Increases Justified?In 2021, when I was teaching a class on resilience and luxury strategy, a student asked me if Chanel’s price increase was to make up for…Jan 5, 2024Jan 5, 2024
Why Luxury Fashion brands are accepting Crypto [Opinion]I have been an avid follower of the bitcoin saga from as early as 2014 when I stumbled upon Mythbuster’s Adam Savage’s Tested team trying…Jul 2, 20221Jul 2, 20221
Was the “Gucciaga” a complete flop?Only a week has lapsed since the centenary show at Gucci, which showcased the prowess and collaboration between Gucci’s in-house creative…Apr 23, 2021Apr 23, 2021
Are fashion brands still creative anymore?As the US is dealing with a social economical crisis tied in with Pride month, fashion brands have been turning their marketing efforts to…Jun 22, 2020Jun 22, 2020
Are Price Increases a recovery strategy for luxury?We started off 2020 with optimism — that this year will be the year. Only for our dreams to be shattered at the news of the COVID-19…Jun 1, 2020Jun 1, 2020